Ricky.

Based in Jakarta, Indonesia

Ricky
Almahenrah

Multifaceted Digital Marketing Leader | 10+ Years of Data-Driven Growth

I optimize marketing budgets against strict KPIs so your advertising growth stays highly effective and deeply scalable — across Social Media, Advertising, Website Development, SEO and SEM.

Work with meTry the ad calculator

10+

Years of experience

9.5x

Peak ROAS (Malaysia, Qoala)

+322%

Transaction volume (UniPin)

20K+

Keywords mapped (Prestisa)

Core Competencies

Digital Marketing

0%

Strategic oversight, SEM, KPI management

Content Marketing

0%

Strategy, copywriting, audience engagement

Social Media

0%

Community management, paid social ads

Web Development

0%

CMS, UI/UX, e-commerce integration

Tech Stack Ecosystem

Analytics & SEO

Google Analytics logoGoogle AnalyticsSearch Console logoSearch ConsoleTag Manager logoTag ManagerSEMrush logoSEMrushAhrefs logoAhrefs

Advertising

Google Ads logoGoogle AdsMeta Ads logoMeta AdsTikTok Ads logoTikTok AdsLinkedIn Ads logoLinkedIn AdsAdform logoAdformAppsFlyer logoAppsFlyer

CRM & Social

HubSpot logoHubSpotZendesk logoZendeskIntercom logoIntercomHootsuite logoHootsuiteSprout Social logoSprout Social

Email & Productivity

Mailchimp logoMailchimpSendinblue logoSendinblueMessageBird logoMessageBirdTrello logoTrelloCanva logoCanva

Selected Work & Impact

Ringkas

Apr 2023 – Jul 2025 · Jakarta

Senior Executive of Digital Marketing

  • Launched digital campaigns that generated leads 150% above target
  • Reduced cost per lead by 50% against the expected benchmark
  • Developed creative concepts and designs for websites, print collateral and digital campaigns

Bank Neo Commerce

Jun 2022 – May 2023 · Jakarta

DM Performance Strategist

  • Built strategies and planning for overall performance marketing
  • Created campaign standardization so performance teams could track reliably
  • Optimized ads based on the standardized framework

Qoala

May 2021 – Jun 2022 · Jakarta

Digital Marketing Lead

  • Increased conversion (leads) rate up to 20%
  • Drove traffic up to 30% through paid media
  • Reduced costs and CPL for more efficient advertising

UniPin

Apr 2020 – May 2021 · Tangerang

Digital Marketing Executive

  • Optimized CTR up to 50% and conversion rates 100–200% (checkout & purchase)
  • Boosted daily active users 50–100% from branding results
  • Managed 200 campaigns per month per country (500 ads total) with up to IDR 1B/month budget

Prestisa

Oct 2019 – Apr 2020 · Bekasi

Search Engine Marketing

  • Created 20,000+ targeted keywords mapped to landing pages
  • Wrote 2,000+ ad texts including responsive titles, descriptions and track paths
  • Kept advertising spend at only 10–12% of total sales

Haji Putra Group

Apr 2018 – Oct 2019 · Jakarta

Digital Marketing

  • Handled digital marketing for 3 subsidiaries across property, travel and booking services
  • Created the Tulip Rangkas Residence brand identity, tagline and naming to drive housing sales
  • Built a CMS website, online inquiry system and email remarketing with Mailchimp/Campaign Monitor

Cyberhome Indonesia

Apr 2017 – Apr 2018 · Jakarta

Digital Marketing

  • Led social media strategy for multiple companies within the Cybers group
  • Drove innovative smart-home interior concepts and campaigns
  • Earned employee recognition for productivity and performance

Ready to Scale Your Digital Growth?

Bringing 10+ years of T-shaped marketing expertise, aggressive budget optimization, and technical fluency to your next major project.

Get in touch